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Search Engine Optimization

Search Engine Optimization - SEO Book

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  SEO Search Engine Ranking

Search engines periodically search through web pages or data records to find matches to specific words or items to create a search engine index. The search engine uses the index to find matches to key words (search words) users enter to find related web pages. When the search engines create the index, it uses various criteria to relate or rank the index to key search words. Ranking criteria may include; site popularity, link context, metadata, keywords in the content, content relevance, inbound link popularity, site maturity, and site ownership. Ranking criteria changes over time as marketing companies discover how to optimize their listings in search engines.

Web page ranking is the relative position of a web page URL in a search engine results page compared to other URLs. Page rank is typically determined by the relative match of the search value as compared to several search criteria factors that may include title, keyword density, link popularity and other criteria.

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   Internet Marketing Books

Search Engine Optimization - SEO Book

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Search Engine Optimization

This book explains how search engines operate and the ways that can help increase the ranking of search engine results. Explained are various ways that can be used to measure the success and economic performance of your search engine optimization (SEO) projects.

$14.99 Printed, $11.99 eBook9.99 Printed, $16.99 eBook


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