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 Keyword Bidding

Keyword bidding is the process of assigning bid amounts that to specific advertising messages that are associated with a key word that will be used in an a search process. When the criteria is matched (such as matching a search word in an online search), the bid amounts are reviewed and the highest bids are selected. The advertising message(s) are then displayed in the order of bid amount.

This figure shows the basic keyword advertising process. In this example, four companies have submitted ads to search engines that match a keyword. When an Internet user enters a search word into the search engine, the search engine provides the user with a list of the URLs found, along with a list of sponsored ads. The sponsored ad presentation (impression) is organized with the highest bid on top and ads with lower bids positioned lower on the screen.

Keyword Bidding Diagram

Keyword Bidding Diagram

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   Related Search Marketing Terms

Pay for Placement - PFP
Pay per Click - PPC
Keyword Bid Strategy

   Search Marketing Books

Search Marketing Book

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Search Marketing

This book explains how Adword marketing programs work through keyword marketing and performance. Discover how to precisely match (target) ads to specific keywords, increasing effectiveness while reducing the amount of time needed to manage campaigns. Learn how to use keyword selection and management tools to find successful and cost effective keywords.

$19.99 Printed, $16.99 eBook


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