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Search Marketing

Search Marketing Book

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 Search Marketing

Search marketing is a process that uses key search words that people enter into search engines to find product or service information. Keyword advertising is usually paid for by a fixed fee or bidding process. To Keyword advertise, a list of keywords is selected and associated with a URL and a short message to accompany the listing. When the search term(s) match the keyword, the URL and the descriptive text are displayed. These listings are called sponsored listings.

This diagram shows the basic keyword advertising process. In this example, four companies have submitted ads to a search engines that match a keyword. When a Internet user enters a search word into the search engine, the search engine provides the user with a list of URLs found along with a list of sponsored ads. The sponsored ad presentation (impressions) is organized with the highest bid on top and ads with lower bids positioned lower on the screen.

Search Marketing Diagram

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   Related Search Marketing Terms

Pay for Placement - PFP
Pay per Click - PPC
Keyword Bid Strategy

   Search Marketing Books

Search Marketing Book

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Search Marketing

This book explains how Adword marketing programs work through keyword marketing and performance. Discover how to precisely match (target) ads to specific keywords, increasing effectiveness while reducing the amount of time needed to manage campaigns. Learn how to use keyword selection and management tools to find successful and cost effective keywords.

$19.99 Printed, $16.99 eBook


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