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Social Media Marketing

Social media marketing is the process of promoting and selling products or services through the use of information (voice, data, or video) that is consumed and produced by related users (within a social network).

This figure shows the basic elements of a social media marketing system. Social media content is created by users and shared with other users. Social media channels enable people to find, filter, and view social media content. Social media metrics discover and measure the availability and effectiveness of social media. Social media marketing projects inject or encourage social media content, monitor how social media relates to products or services, and injects or encourages additional social media content to influence the marketing objectives.

Social Media Marketing Diagram

Social Media Marketing Diagram

Social Media Marketing: The Next Generation of Business Engagement

Social Media Marketing: An Hour a Day
Social Media Marketing: The Next Generation of Business Engagement
Dave Evans, With Jake McKee,Paperback, English-language edition, Pub by Wiley, John & Sons, Incorporated
Social Media Marketing: An Hour a Day
Dave Evans, Foreword by Susan Bratton,Paperback, English-language edition, Pub by Wiley, John & Sons, Incorporated

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