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Email Marketing

Introduction to Internet Marketing

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  Email Marketing

Email marketing is email marketing is the process of managing lists, developing ad campaigns, creating promotional offers, broadcasting email messages, and tracking the results. Email marketing systems generally combine advanced message broadcast systems along with tracking systems that can monitor the reception, opening, and response to email messages that have been sent.

This figure shows an example email marketing process with some sample numbers. This example shows that email marketing is the process of managing lists, developing ad campaigns, creating promotional offers, broadcasting email messages, and tracking the results. This diagram shows an example of lists that cost 1 to 10 cents per name. Names in these lists are grouped to match specific marketing campaigns. These marketing campaigns have several promotional offers. The emails are broadcast and some of the emails are returned and 1% to 20% returns is typical. Of the emails that make it to the recipient, some of the emails are never opened. Of the 25% to 80% of the emails that are opened, approximately 2% to 10% click through to the specific product or service order.

Email Marketing  Diagram

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   Related Email Marketing Terms

List Rental
List Building
List Hosting
Email Broadcasting
CAN-SPAM Act

   Email Marketing Books

Introduction to Mobile Advertising Book

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Email Marketing

This book explains how email marketing systems operate, how to get, manage and use lists, how to create effective email marketing offers, and the regulatory requirements for operating email marketing programs. You will learn how to focus email marketing programs to extremely targeted audiences to achieve high conversion rates.

$19.99 Printed, $16.99 eBook

 

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