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 Viral Marketing

Viral marketing is the process of promoting and selling products or services through the use of messages or ads that are self regenerative. Viral messages or ads include a pass-along tag line that encourages recipients of the message to send or forward the message to other people.

This figure shows the basic process of viral (referral) marketing. This diagram shows that viral marketing starts with a message that contains some valuable information element along with a referral message (viral message). The viral message is sent to people who have a likely interest in the information contained in the viral message. When people receive a viral marketing message, they are encouraged to forward the message to their friends. This example shows that it is likely that recipients will forward the message on to others who have an interest in the information. This multiplies the effect of the marketing campaign as many more people receive the message than was initially sent.

Viral Marketing Diagram

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