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Banner Advertising Network
A banner ad is a graphic or image that is located on a web site, usually on the top of the page. The banner ad contains a hyperlink that links to another web page or web site and is typically used for advertising products or services.
The purposes of banner ads include redirecting potential customers to a new web site and to create or to validate awareness about a product or service.
Banner advertising is the process of inserting banner advertising messages into web pages. Banner advertising systems link banner ad graphics to web portals or landing pages and use link tracking systems to determine the effectiveness of the banner ads. Banner advertising also determines the amount of advertising fees or commissions which need to be paid to the web sites that agree to insert the banner ads.
This figure shows how a banner advertising
system can work. In this example, a company creates and submits a small
banner ad to a banner advertising network and selects location, time and
category as the ad promotion criteria. The banner advertising network
submits these ads to multiple web sites that have agreed to be part of the
banner advertising network and keeps track of the transmission, selection
and response to these ads. The web site system operators insert the banner
ads on their web pages in specific locations.
Banner Advertising Network Diagram
Related Banner Advertising Terms
Banner Ad Types
Banner Advertising Books
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