Internet Marketing Dictionary is a free tool to get technical definitions and lookup industry terms from more than 19,000 terms, acronyms, and definitions.
A banner ad is a graphic or image that is located on a web site, usually on the top of the page. The banner ad contains a hyperlink that links to another web page or web site and is typically used for advertising products or services.
The purposes of banner ads include redirecting potential customers to a new web site and to create or to validate awareness about a product or service.
This figure shows how a banner advertising
system can work. In this example, a company creates and submits a small
banner ad to a banner advertising network and selects location, time and
category as the ad promotion criteria. The banner advertising network
submits these ads to multiple web sites that have agreed to be part of the
banner advertising network and keeps track of the transmission, selection
and response to these ads. The web site system operators insert the banner
ads on their web pages in specific locations.
Banner Advertising System Diagram
Related Banner Advertising Terms
Banner Ad Types
Banner Advertising Books
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