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 Banner Advertising

A banner ad is a graphic or image that is located on a web site, usually on the top of the page. The banner ad contains a hyperlink that links to another web page or web site and is typically used for advertising products or services.

The purposes of banner ads include redirecting potential customers to a new web site and to create or to validate awareness about a product or service.

This figure shows how a banner advertising system can work. In this example, a company creates and submits a small banner ad to a banner advertising network and selects location, time and category as the ad promotion criteria. The banner advertising network submits these ads to multiple web sites that have agreed to be part of the banner advertising network and keeps track of the transmission, selection and response to these ads. The web site system operators insert the banner ads on their web pages in specific locations.

Banner Advertising Operation Diagram

Banner Advertising System Diagram

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   Related Banner Advertising Terms

Banner Ad Types
Banner Sizes
Banner Ad Response Types
Banner Channel Types
Banner Networks

   Banner Advertising Books

Banner Advertising Book

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Banner Advertising

Introduction to Banner Advertising explains how to create, place, and track effective banner ads. You will learn how to use banner advertising web sites and banner exchange networks. Explained are key industry terms and standard banner sizes. Learn to measure banner economics through ad impression costs and click through rates.

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