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Affiliate Marketing

Affiliate Marketing Book

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 Affiliate Marketing

Affiliate marketing is the process of sharing marketing and sales programs between companies that want to sell products (merchants) through other companies (affiliates) that are willing to promote these products to their customers. The affiliate merchant compensates the affiliate partners for their role in communicating and selling to customers.

An affiliate link is an Internet hyperlink that redirects potential customers from one web site to another website. Affiliate link operation requires the sending of tracking codes upon user selection of the link ("clicks the link") that identifies which affiliate partner the user has come from. These tracking codes may be part of the hyperlink (visible to the user) or they may be sent along with the link when the user clicks on the hyperlink (hidden from the user). These identification codes may be used to update the processing of orders such as discounts or to direct the affiliate visitor to preferred products.

This figure shows the basic operation of affiliate links. This example shows that affiliate links are provided to affiliate marketing partners and these links are inserted on pages that have a common interest with the affiliate's product. When visitors to the affiliate web sites click on the affiliate link, this link provides the web address of the destination page along with an affiliate ID code. When the destination page is accessed, the affiliate ID code is stored during the visitor's session. If the visitor purchases a product, the affiliate ID is stored along with the order information. This order information and affiliate commission table is used to calculate the commissions that are paid to the affiliate partner.

Affiliate Link Operation Diagram

Affiliate Link Operation Diagram

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   Related Affiliate Marketing Terms

Acceptance Criteria
Activation Commission
Ad Guidelines
Ad Tracking
Advertiser Account
Advertiser Responsibilities
Advertising Contract
Advertising Layout - Ad Layout
Advertising Network - Ad Network
Advertising Policies
Advertising Promotion - Promo
Advertising Specifications - Ad Specs
Advertising Value Chain
Adword Marketing
Affiliate Agreement
Affiliate Analytics
Affiliate Approval
Affiliate Base
Affiliate Broker
Affiliate Certification
Affiliate Click Fraud
Affiliate Co-Branding
Affiliate Commissions
Affiliate Conduct
Affiliate Correspondence
Affiliate Data Feeds
Affiliate Directory
Affiliate Event
Affiliate Forum
Affiliate Fraud
Affiliate Information Page
Affiliate Leaks
Affiliate Link
Affiliate Management
Affiliate Manager - AM
Affiliate Marketing
Affiliate Marketing Plan
Affiliate Membership
Affiliate Merchant
Affiliate Merchant Requirements
Affiliate Model
Affiliate Networks
Affiliate Newsletters
Affiliate Partner
Affiliate Performance
Affiliate Performance Estimates
Affiliate Policies
Affiliate Polling
Affiliate Products
Affiliate Program
Affiliate Program Application
Affiliate Program Directory
Affiliate Publisher Requirements
Affiliate Qualification
Affiliate Recruitment
Affiliate Segmentation
Affiliate Site
Affiliate Software
Affiliate Solution Provider - ASP
Affiliate Storefront
Affiliate Support
Affiliate Support Program
Affiliate System Bypass
Affiliate Termination
Affiliate Toolkit
Affiliate Universal Resource Locator - Affiliate URL
Automatic Approval
Automatic Rejections
Automatic Rotation Links
Average Revenue per Repeat Sale - ARRS
Average Revenue per Sale - ARS
Back Order - Backorder
Banner Affiliates
Base Commission
Base Profit
Bridge Pages
broken image
Button Ad
Buying Cycle
Call to Action - CTA
Campaign Reports
Category Links
Channel Tier
Charge Backs - Chargebacks
Churn Rate
Click Event
Click Fraud Detection Message
Click Stream
Click Trail
Client Referrals
Cloaked Domain
Co-Branded Sites
Color Matching
Co-Managed Account
Combination Offer
Commission Beating Policy
Commission Increases
Commission Rate - CR
Commission Schedule
Commission Structure
Company Logo
Compensation Rates
Complementary Products
Confirmed Opt-In
Content Affiliates
Content Tracking
Contextual Link
Contextual Marketing
Contextual Merchandising
Conversion Data
Conversion Optimization
Conversion Rate - CR
Conversion Ratio
Conversion Tests
Cookie Deletion
Cookie Life
Cookie Tracking
Cost Per Acquisition - CPA
Cost Per Action - CPA
Cost Per Lead - CPL
Cost Per Order - CPO
Cost Per Sale - CPS
Cost Per Visitor - CPV
Coupon Affiliate
Coupon Landing Page
Coupon Sites
Creative Guidelines
Cross Endorsements
Cross Platform Tracking
Cross Selling
Customer Acquisition Cost - CAC
Customer Bounty
Customer Database
Customer List
Customer Personas - Buyer Personas
Customer Segmentation
Customer Tracking
Data Feed
Data Feed Integration
Data Feed Integrators
Demographic Segmentation
Design Elements
Direct Agreements
Disabled Cookies
Display Universal Resource Locator - Display URL
Due Diligence
Duplicate Leads
Earnings per Click - EPC
Earnings per Thousand - EPM
Editorial Guidelines
Email Affiliate
Email Affiliates
Email Support
Endorsed Mailing
Entry Pop-up
Exclusive Coupons
Exclusivity Agreement
Exit Pop-up - Exit Pops
Expired Code
False Advertising
First Sale Bonus - FSB
Flat Fee Referral
Form Fill Rate
Front End Scrubbing
Grace Period
Hard Selling
Hybrid Affiliate Program
Image Advertisements - Image Ads
Incentive Program
Increased Cookie Life
Independent Contractor
Interstitial Ad
Invite Letter
Landing Page
Landing Page Bounce Rate
Lead Capture Page - LCP
Lead Event
Lead Generation Programs
Lifetime Commission Increases
Lifetime Commissions
Lifetime Value - LTV


   Affiliate Marketing Books

Introduction to Mobile Advertising Book

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Affiliate Marketing

This book explains how to setup and manage affiliate marketing programs through affiliate agreements. Discover how to begin selling your products through other companies without direct negotiation. Learn how to create affiliate partnerships, and setup and track links on their web pages. Understand affiliate marketing economics including the revenue sources.

$19.99 Printed, $16.99 eBook


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